Technique & Everyday Craft
How RoasTronix Is Rebuilding the U.S. Coffee Championships From the Ground Up
After taking over as event partner in January 2026, RoasTronix CEO Arash Sassanian is redesigning the competition structure around shorter events, hands-on workshops, and a philosophy that treats every stage as a classroom.
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Coffee Competitions
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Technique & Everyday Craft
How RoasTronix Is Rebuilding the U.S. Coffee Championships From the Ground Up
After taking over as event partner in January 2026, RoasTronix CEO Arash Sassanian is redesigning the competition structure around shorter events, hands-on workshops, and a philosophy that treats every stage as a classroom.